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Title:  Senior Manager, Strategic Marketing - Electrosurgery


Advanced Energy Industries, Inc. (NASDAQ: AEIS), enables design breakthroughs and drives growth for leading semiconductor and industrial customers. Our precision power and control technologies, along with our applications know-how, inspire close partnerships and innovation in thin-film and industrial manufacturing. We are proud of our rich heritage, award-winning technologies, and we value the talents and contributions of all Advanced Energy's employees worldwide.



The Senior Manager, Strategic Marketing manages Advanced Energy’s worldwide business for multiple product lines through their lifecycles, including product strategy, customer/market requirements analysis, and pricing.  Leads a highly visible team, including cross-functional interaction with engineering, manufacturing, and sales to optimize business performance for assigned product lines.  Assists in segmentation, business planning, product marketing strategies, portfolio management, negotiations, and production forecasts. Proactively identifies and solves the complex problems and uses ground-breaking methods to think beyond existing solutions.



  • Provides leadership and direction to ensure that overall marketing function is effectively meeting the organization’s strategic goals for a broad functional area
  • Directs the development of market requirements for specific products or product lines including product strategy definition, requirement analysis, technology product roadmaps and pricing
  • Directs and controls the activities of a broad functional area and leads effective marketing and cross-functional teams
  • Directs the development of business plans, assesses market penetration and product positioning to drive competitive advantage, revenue and market share
  • Directs the competitive analysis of specific products or product lines
  • Establishes pricing strategies to build and protect a leadership position in market share while enhancing profit margins and developing marketing tools for successful product introductions
  • Drives effective interface with engineering, manufacturing and sales to develop new products and enhance existing products as well as communicate critical market needs and time requirements



Works in a standard office environment and uses general office equipment (phone, PC, copier, fax machine, etc.).  Extended hours will be necessary depending on market conditions from time to time. Travel, both domestic and international, up to 20% of work time, is anticipated.  This position has a significant amount of interdepartmental communications.



  • Excellent communication skills, both face to face and written
  • Broad understanding of power electronics and their use in

medical applications including Electrosurgical systems

  • Financial analysis capability
  • Ability to manage multiple priorities and tasks
  • Superior organizational, planning and coordination skills
  • Strong marketing fundamentals
  • Excellent Value-messaging skills
  • Strong Data Analytics skills
  • Business savvy and strong negotiation skills
  • Ability to structure market research and competitive analysis
  • Energy and ability to motivate others



  • 10+ years’ experience in product marketing or related marketing position
  • Prefer a minimum of 5 years’ experience in creating products and solutions that results in high profits
  • Experience with Medical markets is highly desirable
  • Prefer some technical, sales or marketing management experience in Electrosurgery



  • B.S. in Engineering or Science, or equivalent.
  • Advanced degree, including M.S., Ph.D., or MBA, highly desirable.



As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce.  Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, and discounted Employee Stock Purchase Plan. 


In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate.  In the U.S., we offer a rich benefits package that includes:


  • Medical - 4 different health care plan options, dental, and vision
  • Short and long-term disability and life insurance
  • Health savings and flexible spending accounts
  • Generous paid time off starting at 4 weeks, 7 holidays and 3 floating holidays
  • 8 Hours of paid volunteer time off
  • 8 weeks of paid parental leave for both Moms and Dads
  • Company matched 401(k)
  • Tuition reimbursement
  • Expanded mental health coverage and employee assistance programs  
  • Other voluntary benefits include pet insurance, identify theft, legal assistance, critical illness, and voluntary accident insurance


Advanced Energy is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans, and Individuals with Disabilities. 



Job ID - 22632

Nearest Major Market: Minneapolis