Share this Job

Title:  Sr. Manager, Product Marketing


Advanced Energy Industries, Inc. (NASDAQ: AEIS), enables design breakthroughs and drives growth for leading semiconductor and industrial customers. Our precision power and control technologies, along with our applications know-how, inspire close partnerships and innovation in thin-film and industrial manufacturing. We are proud of our rich heritage, award-winning technologies, and we value the talents and contributions of all Advanced Energy's employees worldwide.



Manages Advanced Energy’s worldwide business for multiple product lines through their lifecycles, including product strategy, market analysis and requirements, customer requirements, and pricing.  On a peer basis, interacts with engineering, global sales, operations, quality, customer support, and corporate marketing to optimize business performance for assigned product lines.  Assists in segmentation, business planning, product marketing strategies, portfolio management, negotiations, and production forecasts.  Forms cross-product group teams to take advantage of synergies between AE products in strategic markets.


This position will also have management responsibility for other, less experienced members of the product management team.  With vice president, directors, and other senior product managers, helps to define the roles of product managers, and their interactions with other departments.  Also helps create the processes with which they carry out their work, sets the standards for product management at AE and provides product management training.



  • With ESC&M General Manager, define product strategy and product roadmap which is aligned with customer requirements and market trends, and supports financial goals of the product group and AE
  • Defines product strategies which take advantage of synergies between AE product groups by forming and coordinating multi product group teams
  • Manages lifecycle of all current and new ESC&M products from concept through launch, to end of life and obsolescence. These products lines will likely be at different stages of their respective lifecycles
  • During the product development process, defines market and product requirements, features, cost and price targets, profit, return on investment (ROI), competitive strengths, and value delivery
  • Monitors global market trends for new opportunities and disruptive technologies, and refines understanding of market requirements in AE target markets through research and customer meetings
  • Reports to General Manager on the P&L performance of assigned Product Lines
  • Assesses viability of product concepts & customization requests to meet worldwide market, financial, and technology goals
  • Guides product development and manages tradeoffs of specifications & schedules for new products and/or services
  • Manages engineering priorities for assigned product lines assuring alignment of engineering efforts with business goals and customer requirements
  • Interfaces with Global Sales, Research and Development, Engineering, Worldwide Customer Support, Operations, Corporate Marketing, Quality, and other partners to ensure new offerings meet technical specifications, cost targets, delivery commitments, and achieve customer adoption
  • As needed, coordinates with external partners, Business Development, alternative channels, and third party integrators
  • With Corporate Marketing, drives product naming, positioning, literature, collateral, web content, and launch activities
  • Coordinates regular forecasting and demand analysis with Sales
  • Responsible for managing Product Managers and other Marketing staff members directly reporting to this position, including personnel issues, budgets, and activities
  • Define value propositions for all products and generate marketing collateral to support sales
  • Defines and implements sustaining and end-of-life strategies for mature or declining product lines
  • Assists with annual strategic planning, marketing tools, and infrastructure as needed
  • Works with engineering, technical staff, and AE’s IP department to ensure that an effective IP strategy is established and executed to protect and support all product lines



Works in a standard office environment and uses general office equipment (phone, PC, copier, fax machine, etc.).  Extended hours will be necessary depending on market conditions from time to time. Travel, both domestic and international, up to 20% of work time, is anticipated.  This position has a significant amount of interdepartmental communications. 



  • Excellent communication skills, both face-to-face and written
  • Financial analysis capability
  • Ability to manage multiple priorities and tasks
  • Ability to switch from tactical to strategic thinking and actions quickly and efficiently
  • Superior organizational, planning and coordination skills
  • Business savvy and strong negotiation skills
  • Ability to structure and report on market research and competitive analysis
  • Energy and ability to motivate others
  • Broad understanding of semiconductor and flat panel display equipment (technology, applications, amd markets)




  • 5-10 years of experience in product marketing or related marketing position


  • Prefer a minimum of 5 years of experience with semiconductor equipment and/or flat panel display manufacturing equipment
  • Experience with precision power supplies, amplifiers, electrostatic chuck technology, and electrostatic measurement equipment highly desirable
  • Prefer some sales or marketing management experience in high technology




  • B.S. in Engineering or Science, or equivalent 


  • Advanced degree, including M.S., Ph.D., or MBA, highly desirable



As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees to attract and retain a talented, highly engaged workforce.  Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, and discounted Employee Stock Purchase Plan. 


In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate.  In the U.S., we offer a rich benefits package that includes:


  • Medical - 4 different health care plan options, dental, and vision
  • Short and long-term disability and life insurance
  • Health savings and flexible spending accounts
  • Generous paid time off starting at 4 weeks, 7 holidays and 3 floating holidays
  • 8 Hours of paid volunteer time off
  • 8 weeks of paid parental leave for both Moms and Dads
  • Company matched 401(k)
  • Tuition reimbursement
  • Expanded mental health coverage and employee assistance programs  
  • Other voluntary benefits include pet insurance, identify theft, legal assistance, critical illness, and voluntary accident insurance


Advanced Energy is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans, and Individuals with Disabilities. 


Job ID - 23387