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Title:  Technical Product Marketing Manager

About Advanced Energy

Advanced Energy Industries, Inc. (NASDAQ: AEIS), enables design breakthroughs and drives growth for leading semiconductor and industrial customers. Our precision power and control technologies, along with our applications know-how, inspire close partnerships and innovation in thin-film and industrial manufacturing. We are proud of our rich heritage, award-winning technologies, and we value the talents and contributions of all Advanced Energy's employees worldwide.

 

Position Summary

The Product Marketing Manager for Remote Plasma Sources (RPS) is responsible and accountable for the RPS product line performance, including market share, margin and revenue, product strategy definition, and requirements analysis. Leads the development of business plans, assesses market penetration, and product positioning to drive competitive advantage, revenue and market share. Reduces broad concepts and business strategies into structured product marketing plans. Oversees market research, monitors competitive activity, and identifies customer needs. Establishes pricing strategies and develops marketing collateral for successful product introductions. Communicates voice of customer (VOC) to engineering, manufacturing and sales to enhance existing product(s).

 

Responsibilities

  • Manages lifecycles of full suite ofRPS products from concept through launch to end of life and obsolescence.
  • Monitors market trends for new opportunities and refines understanding of user needs in AE target markets through research and customer visits.
  • Assesses viability of product concepts and customization requests to meet market, financial and technology goals.
  • Defines product plans, including critical features, price targets, profit, return on investment (ROI), competitive strength and value delivery.
  • Guides development and manages tradeoffs of specifications and schedules for new products and/or services.
  • Interfaces with Sales, Engineering, Customer Support, Operations, Corporate Marketing, Quality and other partners to ensure new offerings meet technical specifications, cost targets, delivery commitments and achieve customer adoption.
  • Manages, through influence, the product development and sales of the RPS products.
  • Drives naming, positioning, literature, collateral, web content and launch activities with Corporate Marketing.
  • Coordinates regular forecasting and demand analysis with Business Development.
  • Uses market research and competitive analysis as needed in these activities to maximize AE market advantage.
  • Defines and implements sustaining and end-of-life strategies for mature or declining product lines.
  • Assists with annual business planning, marketing tools and infrastructure as needed.

 

Work Environment

  • Standard office environment
  • Travel up to 40% of the time (domestically and internationally) may be required

 

Qualifications

 

  • 5+ years’ experience in product marketing or related marketing positions.
  • Excellent communication skills – face-to-face, in writing, by phone, in groups, and in one-on-one settings
  • Superior organizational, planning, and coordination skills with attention to detail
  • Broad understanding of end user and AE products
  • Ability to manage multiple priorities and tasks
  • Financial analysis capability
  • Business saavy, excellent self control, superior conflict management skills, and effective negotiation skills
  • Ability to structure market research and competitive analysis
  • Ability to quickly and thoroughly follow up on commitments
  • Strong team player, with the ability to work across groups in a functional organization
  • Creative problem solving skills – both independently and as part of a team
  • Strong computer literacy with ability to use Windows, including Excel, Word, and PowerPoint
  • Energy and ability to motivate others
  • Preferred marketing or sales leadership experience in high technology.

 

Education:

  • Essential: Bachelor’s degree or equivialent
  • Desirable: Advanced business degree, including M.S. Ph.D, or MBA highly desirable.

 

Compensation: $80,000 - $150,000

As part of our total rewards philosophy, we believe in offering and maintaining competitive compensation and benefits programs for our employees in order to attract and retain a talented, highly engaged workforce.  Our compensation programs are focused on equitable, fair pay practices including market-based base pay, an annual pay-for-performance incentive plan, and discounted Employee Stock Purchase Plan.  In addition to our competitive compensation practices, we offer a strong benefits package in each of the countries in which we operate. In the U.S., we offer a rich benefits package that includes 4 different health care plan options, dental, vision, disability and life insurance, health savings and flexible spending accounts, paid-time off, 8-weeks of paid parental leave for both moms and dads, company matched 401(k), flexible work schedules, expanded mental health coverage and employee assistance programs. 

 

Advanced Energy is committed to diversity in its workforce including Equal Employment Opportunity for Minorities, Females, Protected Veterans and Individuals with Disabilities.

 


Nearest Major Market: Fort Collins
Nearest Secondary Market: Loveland